Briefly Me

Academic Side


Trakya University

Business Side


Coreborn Ltd.

Professor Özen is a Denizli native with a rich academic and professional background. Born in the captivating city, her education journey began in Denizli and briefly included a stint in Nuremberg, Germany, during her primary school years. After graduating from Denizli Anatolian High School and Denizli Erbakır Science High School, Hilal Özen earned an honors degree in Business Administration from Hacettepe University. Her career took her to prominent international companies like Arkas Logistics and Vodafone before she answered the call of academia. Starting as a marketing assistant at Istanbul University, School of Business, Hilal Özen completed her MS in marketing in 2007 and pursued a PhD in marketing. She gained invaluable insights during visits to Chicago DePaul and Northwestern Universities.

In 2011, Hilal Özen earned her PhD and transitioned into academia as an assistant professor. She later took a break to contribute her expertise to the real market, providing digital marketing consultancy services. Since 2016, she's successfully managed two e-commerce sites and several brands in the health sector. Since 2020, Hilal Özen has shared her knowledge at Trakya University, where she now holds the esteemed position of a professor. Her journey epitomizes a dedication to education and a passion for marketing.

"Actions speak louder than words"

  • 2024 - PresentCepte Danışmanlık

  • 2023 - PresentTrakya University

  • 2021 - PresentMateHand Social Media

    Project Manager
  • 2021 - PresentCoreborn Ltd.

  • 2018 - 2023Trakya University

    Associate Professor
  • 2016 - 2021Consultancy

    Digital Marketing Consultant
  • 2013 - 2016Istanbul University

    Assistant Professor
  • 2009DePaul University

    Visiting Scholar
  • 2005 - 2013Istanbul University

    Research Assistant, Lecturer
  • 2007 - 2011Istanbul University

    PhD, Marketing
  • 2005 - 2007Istanbul University

    MS, Marketing
  • 2009DePaul University

    Visiting Scholar
  • 2005Arkas Holding

    Customer Representative
  • 2004 - 2005Vodafone

    Product Manager
  • 2000 - 2004Hacettepe University

    BS, Business Administration


Dijital Pazarlama Yeni Başlayanlar için Temel Kavramlar 2023 Buy it!
Geçmişten Günümüze Halkla İlişkiler 2021 Buy it!

Book Chapters

Ranking eHealth Efforts of Countries to Fight CoronavirusPandemic via Grey Systems Theory: Evidence from National COVID-19 Mobile Apps. 2023 Read
Contemporary Strategy and Approaches in Healthcare Policy, Innovation and Digitalization 2023 Read
Influencer Pazarlama 2023 Read
Yeşil Pazarlamada Cinsiyetin Rolü 2023 Read
A Pathway to Sustainable Health During Covid-19 Pandemic: Digital Health Services 2021 Read
Uluslararası Pazarlama Çevresi 2014 Read


Gender Difference in eHealth Literacy: Empirical Evidence from Turkey 2021 Read
Primus inter pares: A Comparison and Ranking of COVID-19 Vaccines 2021 Read
Dijital sağlık hizmetlerinin sürdürülebilir kalkınma hedefleri açısından değerlendirilmesi 2021 Read
Dijital Kanallar ve Sağlık Hizmetlerinde Hile 2021 Read
Evaluation of the objective and subjective features of technological products: evidences from Turkish tablet PC market 2016 Read
Online Relationship Quality: Does It Increase Repurchase Intention from Private Shopping Sites? 2015 Read
Price Related Constructs’ Effects on Daily Deal Buying Behavior in Turkey 2015 Read
The Role of Rational and Emotional Evaluations in Predicting E-Wom Behavior 2015 Read
Utilitarian or hedonic? A cross cultural study in online shopping 2015 Read
Özel Alısveris Sitelerinde Yasanan Bilissel Çeliski ve Yeniden Satın Alma Niyetine Etkisi 2015 -
KOBİ’lerin Banka Tercihlerinde Bilgi Portallarının Rolü 2014 Read
Shopping online without thinking: being emotional or rational? 2014 Read
Web Site Features And Consumers’ Attitudes: An Application In Technology E-Tailers 2014 -
Factors Influencing Buying Behavior on Daily Deal Sites in Turkey 2013 -
How Value Perception Affects Buying Intentions of Online Consumers? 2013 Read
Geleneksel Mağazalar ile İnternetten Alışverişte Değer Algısı ve Satınalma Niyeti: Bir Karşılaştırma 2012 Read
Gender Differences in the Use of Internet for Health Information Search 2011 Read
İnternet ve Mağaza Kıyaslaması: Değer Alışverişin Neresinde? 2011 -
Analyzing Differences Between Consumers’ Evaluations of European Cities 2009 -
Examining The Differences of Consumers’ Risk and Benefit Perceptions in Online Shopping 2008 Read
Turkish Peoples’ Evaluation of European Countries’ Image as Tourism Destinations 2008 Read
Measuring the Destination Images of European Cities 2008 Read



“A creative project is a moving target. You never end up where you start.”
— Evangeline Lilly

MateHand Social Media Platform Project

Co-Founder & Project Manager of MateHand Social Media Platform Project


Consultancy Fields

"Marketing is an enthusiasm transferred to the customer"
— Gregory Ciotti



"The pen is mightier than the sword"


Contact me

"You can not, not communicate"
— Paul Watzlawick