I was born in Denizli, which is the real pearl of Aegean to me. All my education life up to university passed in this beautiful city. Except for Nuremberg/Germany, since my father served as Education Attaché in this lovely city, the first three years of my primary school education was there. After graduating from Denizli Anatolian High School and Denizli Erbakır Science High School, I graduated from Hacettepe University Department of Business Administration with honors degree. Then I worked in well-known international companies such as Arkas Logistics and Vodafone, I decided to pursue an academic career. I started my academic career as a marketing assistant at Istanbul University, School of Business.
After earning my MS degree in marketing in 2007, I started PhD in marketing. During this period I had been at Chicago DePaul and Northwestern Universities as a visiting scholar. In 2010 my precious daughter Ayşe joined us😊. After successfully completing my PhD In 2011, I continued my position as an associate professor in the same faculty. In the meantime, our handsome son Yusuf joined our family 😊. In 2016, I decided to use my academic experiences in real market and took a break in my academic career for a while. Since then, I have been providing consultancy to brands in digital marketing. I have two e-commerce sites of my own brand which are live since 2016. In addition, I have a brand operating in the health sector.